Dream Hotel Group's in-house studio, Reverie, supports five distinct hotel brands, Dream, Unscripted, Time, Chatwal, and Night, each with its own visual identity, tone, and brand guidelines. As a freelance integrated production designer, I produced digital and print assets across all five brands, context-switching between brand systems as creative requests came in from across the portfolio.
The work ranged from key art for sales events and social campaigns to physical hotel collateral, including way-finding signage, lobby mats, in-room materials, and a branded magazine. Operating across that breadth required holding multiple brand voices clearly and executing them consistently, even when working in parallel.
Key art and emailers for Dream Hotel Group Sales Events. Key art was used in corresponding event collateral.
Social media assets for Dream Nashville’s events at Nashville Fashion Week. Print version produced for Native Magazine.
Hotel collateral for Dream Hollywood.
Open Mic Night poster and social media designs for Dream Hotel Group’s Unscripted brand.