TINA Healthcare is building a platform to change how period pain is diagnosed and treated, a space that required design to hold clinical credibility and genuine warmth at the same time. As a freelance visual designer, I worked end-to-end across digital and physical touchpoints to bring the brand to life consistently.
Designing marketing and ecommerce webpages
Creating social media and paid advertising templates
Designing email layouts for product launches and customer engagement
Developing print collateral and packaging concepts
Designing branded swag
Working across this range of touchpoints, from ecommerce pages to packaging to a teen education kit, required holding the brand system tightly while adapting tone and format for each context. The visual language needed to feel bold enough to cut through, and human enough to not feel clinical.
Creative Direction/Copy Blair Pfander
Social Media Strategy Kyle Hide
Product Details Page Images
Seasonal Landing Page
Print ad for Womanly Magazine
Branded swag
TINA for Teens Kit - designed educational booklet and sticker sheet