Buffy makes sustainable bedding, so Earth Day isn't an occasion, it's core to the brand. The challenge for this campaign was making environmental impact feel tangible and earned rather than performative. I developed the visual identity for the 2021 Earth Day campaign and designed all digital assets, including the homepage, Instagram carousel and stories, and the annual impact report, a document that needed to translate real sustainability data into something people would actually read.
Creative Direction Blair Pfander
Copy Jesse Breeden, Elizabeth Wiek
Figma file of all campaign assets
Instagram carousel
Instagram stories
