https://www.alisonchai.com/work daily 1.0 2026-03-17 https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549485082835-C1MC2ISQ6M45DXQ2L5G5/festivalno6_poster_wall%400%2C5x%400%2C9x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549485596526-LRLTPW6CLDBNC3UIB8FS/3+chocolate+bars%400%2C4x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549486154842-32I28M1LKDDF7EM6CK1W/paperback_mockup_cover%400%2C25x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549492806043-KXL0AI0UEDT00Q3BWL5B/beltitout%400%2C12x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581389354639-PJQN496N7QNH5W1O5QQE/Header.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1560196020043-KDS2Q8H80JI3H5OI3WTZ/hello_spring_gif2.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581406399055-7AQE4Q42S3V80R36CHL7/Retail_Header2.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581406505422-4JB4S6BJ3DLGGPKIRFCA/space_gray%25400%252C5x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581407385596-Z9CR9AN9CHT0ANOX8UPP/Haze_Cover_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1661829779226-069TY65IAFPPICGF3U5J/Card1.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1661829832492-HRW9V6VLPEK299MHW617/Card1.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1706199992815-AJDLKBF8WK0LJ2FIC323/cover4.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1706204504184-CSKX0ZC4FPQQ4YJABWZT/1_Hero+Module.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/3a84f2ca-4faa-4c76-a450-3a3adea3742e/T4T_pinktilebg.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/21180ac4-1405-4c52-9508-45e912deeeec/cover.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549482645016-1W8J4AEGVOZ7FKV9AC62/pink_ratio+copy%400%2C3x.jpg Work - from grau Brand Identity • Packaging • Web Design The brief was to create chocolate packaging for architects, and further roll out into a brand identity and system. The brand is inspired by Gaudi’s reverence for nature, which he shared with his dear friend Bishop Grau, who sent him chocolates from Astorga (the birthplace of chocolate in Europe) in addition to drawings and photos of the landscape Gaudi was designing remotely for Grau. Student concept work. Concept Drawn from the geometries and flavors of nature. Key words Spacious • Supportive • Organic https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544790908598-A15256K5B6AN3UZUS3XP/3+chocolate+bars.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544729203818-N4BSOFNQLSFN8E7FUUBA/front+back.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549917619416-DTZXGBU8XRC5N22D8FLS/Macbook.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544791060227-FDJGBC0HGSNJN1VAIMPR/store_poster.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1546878835815-L4OTM33JUJDTS2HEOA53/store+sign.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544791250385-QQ94IH5E48EP8LAWMDAI/greenmug.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544791326987-D9S8QS4W23DBSXGAFEP3/shoppingbag.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581406688014-QEL8HJWHYXQKQQ2CPRND/Haze_Cover_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581407941706-F3KR8AIE23B1MIVQPG6S/montage-01.jpg Work - Haze Magazine Editorial Design • Typesetting Cover and layout design for an unconventional travel magazine. Student concept work. Concept Unravelling the mystery one destination at a time. Key words Obscure • Shifting • Distant https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544791682889-AQZ3P81D9M2ZFRWXEAFY/mysterious_spread.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544801472095-2MPUVF9MTPSZVW7M9FJH/riddle_spread_upright.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544792095395-E2BUTJS2YBT12LINADPG/poster_train.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581407810324-4L3NV9IC6ZE0CXEBT1E5/festivalno6_poster_wall%25400%252C5x.jpg Work - Immerse. Imagine. Festival Branding • UI Design • Typography Poster and mobile site design for Festival No 6, an annual music and arts festival in Wales. The type lockup was created specifically for this festival. Student concept work. Concept Immerse in fantasy. Together. Key words Immersive • Luminous • Fantastical https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544792133144-EFXD42FRZOJNOP85RTGC/flyermockup.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548392972705-F2IF0B0PZ7IM5M69D4ZQ/festivalno6mobilesite.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1547158175091-XVDJCO3OEGM5PUCJK3XB/Festival+No+6_mobile+site.jpg Work Mobile site design. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581409085451-9B9U96JLGVXHWLBFERO3/beltitout.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1660497831440-50IBEQICH2KIHDB3HUJI/brush_clearbg.png Work - Belt it out Campaign Development • Event Branding • UI Design Karaoke event branding for a campaign promoting daily brushing and flossing among adults. Attendees of this karaoke event learn 2 minute songs they can sing in their heads as they brush their teeth. Student concept work. Concept Open wide. Belt it out. Show off your healthy teeth. Key words Audacious • Upbeat • Off-key https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544802034480-AQSHGEHH985XW27J4FTC/ampitup_singoffkey.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544792796323-YSK3LXBG3URVA0IDIMMI/Totebag.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544802181929-WT5HR3M52KSBJ931GASK/pins.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549483883484-6X7WQJMC9C6ADAVAT3UH/app+screens_zoomedin%400%2C8x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544894596318-N8P72GYJFSHTK1R0AFL1/wristbands.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1544894792108-4RW74X1BJ7B4NL1K6A73/ID+Card+Holder+Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549483987336-OD4OVXT1RNF380DC6FLR/micdrop_brickwall%400%2C5x.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548358586542-PJY9BA2OJGEQSYDYJ1HX/terrain+home.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549483698680-W2QGS3MC18MEM39VNQ9A/large_map-02-01%25400%252C25x.jpg Work - Terrain UI/UX Design Resourceful and community building mountain biking app. Interviews to develop personas were conducted and several user journeys were mapped out. The journey presented here focuses on how to find and learn about a nearby trail. Student concept work. Concept Strength and courage to ride the terrain. Key words Durable • Inclusive • Exploratory https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548373958586-VJ7UIGEYNWAX55TAVND1/terrain_app_screens.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1549483388159-DM9AQYYP5BCO6QTBEDNK/front_cover%25400%252C2x.jpg Work - The Alchemist Book Cover Design • Handmade Book cover design capturing the essence of The Alchemist, incorporating a handmade element. Student concept work. Key words Timeless • Illuminating • Expansive https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548368449985-RLV0DZ4GBVM2YGBB7XZ6/paperback_mockup_cover.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548368521999-7LRTABPK8PJI3L5JGLHO/back.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1548368583720-Q3WE0C7UBLW2LAFKMXFV/bookmarkmockup.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1560196020043-KDS2Q8H80JI3H5OI3WTZ/hello_spring_gif2.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1656561568825-BTVIHY5TZ6AC3GLESSGH/DHG+Logo.png Work Dream Hotel Group's in-house studio, Reverie, supports five distinct hotel brands, Dream, Unscripted, Time, Chatwal, and Night, each with its own visual identity, tone, and brand guidelines. As a freelance integrated production designer, I produced digital and print assets across all five brands, context-switching between brand systems as creative requests came in from across the portfolio. The work ranged from key art for sales events and social campaigns to physical hotel collateral, including way-finding signage, lobby mats, in-room materials, and a branded magazine. Operating across that breadth required holding multiple brand voices clearly and executing them consistently, even when working in parallel. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1560195513986-MRCOMN7YHQV66A7Q2KH6/off_the_clcok.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1560196020043-KDS2Q8H80JI3H5OI3WTZ/hello_spring_gif2.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1656600681272-K2QQYQW1DI8JI8BBOB3B/Emailers%400%2C5x.png Work Key art and emailers for Dream Hotel Group Sales Events. Key art was used in corresponding event collateral. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1656600832370-WY0HL62869LRJU1JE782/NFW_2.png Work Social media assets for Dream Nashville’s events at Nashville Fashion Week. Print version produced for Native Magazine. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1660497637811-07K2K6YVT7ZV64FRGYFG/Dream+Hollywood+Assets.png Work Hotel collateral for Dream Hollywood. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1554685598031-MSHRFQWC4OQ77KDUHA8E/UNS+Open+Mic+Night%400%2C25x.jpg Work Open Mic Night poster and social media designs for Dream Hotel Group’s Unscripted brand. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581405026837-2JYIURS68BRNQCRX6Q34/Retail_Header2.jpg Work Photo credit: Erik Rasmussen https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1661829663481-RL7ZUJ4EDYYYQ18PTQ7V/SC+Logo.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581409700739-903HE1HTV4YTVOGMQSCG/020520_New-Arrivals_Full-Email.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581380061875-W1S3AV4H0SZ9WNL1Y03S/020120_Going-Going-Gone_Email-Option-2.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581379488782-YJZSSMGRCDKQJI4FQCA0/011120_Lululemon+Web+Layer_Email.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581405678661-VARDZJZGQRWU88JY2MW2/012220_Animal-Print_Email.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581379746535-VQQSFTG9R30C0WAZG412/121819_NSF-Tie-Dye_01.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581379862577-XXXFQ1WYF1D8NV0IWN7W/012620_Seamless-Blue-Kit_Email_01.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581379892006-LJ2DVYHALICN9887YYMJ/012520_Soul-by-Tie-Dye_Email.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581379937685-J6LBSSF2DOZQ2AYLO5BT/020620_Lululemon+Region+Pink+Bra.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581380095441-P8L692EJ441DBIXZBJE6/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581389385133-YK8KMUY7Z5KH4NB9PE33/Header.jpg Work Photo credit: Stone and Strand https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1581389471162-IDJ1YOG7CSXK21ENV9A3/stoneandstrand.jpg Work Role: Digital Designer (Freelance) https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1554692160958-GRTOGJQMGTYCDGX8U8TU/top-safety-pin-image-v2-03062019-white-border.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1554692190153-8VMBLVTM1BEB1YHKBX0F/March+21st+Safety+Pin+Earring+Emailer+03052019.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1554692560201-OI7OHIUE7ZJDR72FHOZH/vertical_image_half_border_smallfile.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1554692706217-G2KMELFZS3UBNA8CK1HP/Version+1a+-+Revised+02222019.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1661829614177-KIHOL1J38MCFY5CNMOFH/SoulCycle+Logo+PNG.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677779912-EUQS7CWR7WOK7MKK55VN/Card1.gif Work Instagram Carousel https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584676939520-CULSXOQ6SD6C5N873BMN/Card2.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677105823-DPGFCVK75KQ4A0MAECAY/Card3.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677855606-O5WHUAGEV7ULGYB4Y9SF/Card5.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677251511-GG8FHDJV2OM4GUI1A07S/725-NYC-SoulBeat-Email-9.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677286932-1GN394HKESDEJ8W69QL6/120519_Braze-Launch-Email_US_01.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584677342571-TFR9N6DDT21EZ5JD0KNC/SoulBeat_BayArea_Email_map.gif Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584728765698-5WNFNGGQSIFQH0TRI6AX/Poster-Mockup-vol2.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/1584730727448-EJU24AU0GP26QFQFB31Y/A6-Flyer-Postcard-Mock-Up-3.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/a585f178-568e-4a95-84b8-2ae5396b9649/Webhero.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/8461a666-edbf-488f-ac86-ba3a17b5a36c/4_22+In+Feed+Post.jpg Work Instagram carousel https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/89a8257f-d0ba-4280-a729-c3a09ddae999/4_22+Earth+Day+Impact+Report+Slide+1.jpg Work Instagram stories https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/53f53d95-23d7-4a30-8bc9-9477eeac4492/4_22+Earth+Day+Impact+Report+Slide+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/c3830704-92ea-461c-965b-856f95e43497/4_22+Earth+Day+Impact+Report+Slide+3.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/735bd706-81b7-4036-8384-9f054f9ce86a/4_22+Earth+Day+Impact+Report+Slide+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/490fd5e4-edc8-443a-8d29-947a34155be2/Desktop+HD+%E2%80%94+Mission+Page.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/607ded33-a47e-4d92-915c-7766b33f1ec1/Impact+Report+Cover.jpg Work Complete impact report https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/c4d8af94-b195-4fa9-b6af-30e8f532746e/Hero1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/626c1f63-390e-4b85-9dd7-62bc853291fc/Site_HP_StaticBreak_Desktop.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/18069538-8235-4a0c-80de-ac057a62f956/Character+1+Email+No+BS+W.jpg Work Instagram stories https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/b6e3ccde-6e68-47a3-94af-3338f4f08743/No-BS+Product+Focused+Email.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/4e717704-95cb-49d4-a1f5-12b9457887f6/Natalia+Pure+Content+Email.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/c135b225-8123-466d-8c83-7adfc47bf4df/MaxModule.jpg Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/415444a2-da7d-4157-8d80-93cd9c4fb8c5/TINA+Hero+Module.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/a27147ee-f917-4815-b4ba-0dcf8eae1502/T4T+PDP+1.png Work Product Details Page Images https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/113d22c6-c91f-4304-aacd-14c5d23d6d7d/T4T+Review.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/492b3bb4-dfad-492c-a614-6e2508dbc027/Stickies+PDP.png Work https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/27a68350-6266-4501-a5d3-c086f0a88c4a/Ultimate+Pain+Bundle+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/a6008dc8-98ec-4ab6-ab21-e74d4e4cbda9/LP+Pain+Free.png Work Seasonal Landing Page https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/72ea0421-ad9e-4efc-8602-8f17ca27b6bc/postcard.png Work Print ad for Womanly Magazine https://images.squarespace-cdn.com/content/v1/5c0dc0c8b105986c323b0014/f5ccca12-2563-463f-82ef-ea830df7728f/swag+design.png Work - 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Make it stand out Persimmon tree from my childhood home.